Our have they forgotten the simple joys of floating a stick in a stream, in favour of being up to date with the latest, best and flashiest thing with a massive price tag? And what are we as parents doing to encourage or change this attitude?
Our lives have become so busy, with pressure for children to conform and achieve from a young age. For many busy parents, complex and expensive toys can be a wonderful asset and a means of engaging and keeping children stimulated and occupied while they get time to do some housework, or catch up on some well-deserved screen time of their own.
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